Privacy Policy

This privacy policy gives you information about how Caeli Platform for Renewables Ltd. collects and uses your personal data through your use of this website, including any data you may provide when you register with us.

This website is not intended for children and we do not knowingly collect data relating to children.

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes [first name, last name, username or similar identifier, title, date of birth and gender].
• Contact Data includes [billing address, delivery address, email address and telephone numbers].
• Technical Data includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website].
• Profile Data includes [your username and password, your interests, preferences, feedback and survey responses].
• Usage Data includes information about how you interact with and use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • apply for our products or services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you; or
  • give us feedback or contact us.
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies [server logs] and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
• Third parties or publicly available sources. We may receive personal data about you from various third parties [and public sources] as set out below:
  • Technical Data is collected from the following parties:
    • analytics providers such as Google based outside the UK;
    • advertising networks such as Google Ads, LinkedIn Ads based outside the UK; and
    • search information providers such as Google and Bing based outside the UK.
  • Contact Data is collected from providers of technical services such as Hubspot, Calendly or Hunter.IO based outside the UK.
  • Identity and Contact Data is collected from publicly available sources such as Companies House and the Electoral Register based inside the UK.

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

You will receive marketing communications from us if you have requested information from us.

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us [info@caeli.co.uk]

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes [for example relating to appointment reminders, updates to our Terms and Conditions, checking that your contact details are correct].

For more information about the cookies we use and how to change your cookie preferences, please see our cookie policy.

We may share your personal data where necessary with the parties set out below for the purposes set out in the table above.

• Internal third Parties.
• Specific third parties such as Hubspot and Calendly.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We share your personal data with the Caeli Wind GmbH. This will involve transferring your data outside the UK to our overseas offices in Germany.

Whenever we transfer your personal data out of the UK to countries which have laws that do not provide the same level of data protection as the UK law, we always ensure that a similar degree of protection is afforded to it by ensuring that the following safeguards are implemented:

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

• We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data, namely, Germany.
• We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement and the International Data Transfer Addendum to the European Commission's standard contractual clauses for international data transfers. To obtain a copy of these contractual safeguards, please contact us at info@caeli.co.uk. For further details, see European Commission SCCs and ICO international data transfer guidance.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see Paragraph 9 below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. Which lawful basis we rely on may affect your data protection rights which are in brief set out below.

You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see Paragraph 4 for details of how to object to receiving direct marketing communications).
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data (see the table in section 4 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data's accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us (see Contact details (Paragraph 10))

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:

• E-mail address: info@caeli.co.uk
• Postal address: 128 City Road, London EC1V 2NX
• Telephone number: currently not applicable  

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

We keep our privacy policy under regular review.

This version was last updated on 27.03.25.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We use HubSpot, a customer relationship management and customer service platform, to provide our online appointment booking function. The data processing is carried out by: HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

HubSpot collects your first name, last name, and email address. Your data is stored on servers located in the United States.

HubSpot does not use your data for its own purposes and does not share it with third parties. We rely on HubSpot's reliability, IT security, and data protection measures. For further information on HubSpot's data protection practices, please visit: https://legal.hubspot.com/terms-of-service.

The processing of your data provided in the contact form by HubSpot is carried out in accordance with Article 6(1)(b) of the UK GDPR (General Data Protection Regulation as applicable in the UK).

We use HubSpot as our service provider to ensure effective appointment management and to facilitate easy communication with you.

According to HubSpot, your personal data is stored only for as long as we use it. HubSpot will delete your data if we remove you from our address book or delete our HubSpot account, following a 30-day retention period.

You have the right to object to the processing of your data at any time. To do so, please contact us.

Link Hubspot Policy GDPR Compliance: https://www.hubspot.com/data-privacy/gdpr

On our website, you have the option to schedule appointments with us. For appointment booking, we use the tool Calendly. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter referred to as "Calendly").

For the purpose of booking an appointment, you enter the requested data and your preferred date and time into the designated form. The data you provide is used for planning, conducting, and, if necessary, following up on the appointment. The appointment details are stored for us on Calendly's servers. You can view Calendly's privacy policy here: https://calendly.com/privacy.

The legal basis for the data processing is Article 6(1)(b) of the UK GDPR.

We use Calendly for appointment scheduling to make arranging meetings, consultations, and other business appointments more efficient. With Calendly, our customers can view available time slots and directly book an appointment that suits both them and our team. This reduces the effort required for manual coordination and simplifies the entire scheduling process. The use of Calendly optimises the organisation and planning of our business operations by enabling quick and straightforward appointment booking. Your data is processed solely for the purpose of managing and organising appointments.

The data you provide will remain stored with us until you request its deletion, revoke your consent to storage, or the purpose for storing the data no longer applies. Mandatory legal provisions -- particularly retention periods -- remain unaffected.

You can contact us at any time to object to the further processing of your data. In such a case, all personal data processed by us in connection with the appointment booking will be deleted, unless mandatory legal provisions prevent its deletion.

We maintain a presence on various social media platforms to engage with our audience. These platforms may collect user data independently.

Social media providers include:

• Meta Platforms, Inc. (https://en-gb.facebook.com/privacy/policy/ https://transparency.meta.com/en-gb/)
• LinkedIn (https://www.linkedin.com/legal/privacy-policy-summary?)
• Youtube (https://policies.google.com/privacy?hl=en)

For more details, please review the respective privacy policies of these providers.

Our website uses the visitor action pixel from Meta ('Meta Pixel') to measure conversions. The data processing is carried out by: Meta Platforms Ireland Limited, 1 Hacker Way, Menlo Park, CA 94025, USA.

With the help of the Facebook pixel, the behaviour of site visitors can be tracked after they visit our website. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised. Meta receives the following categories of data: the referral URL, browser information and the person's Facebook user ID if they have a Facebook account and are logged in to Facebook.

The data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Meta Data Usage Policy. This enables Meta to place adverts on Meta pages and outside Meta. This use of the data cannot be influenced by us as the site operator.

We have also activated automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send additional personal information about you to Facebook if you have provided us with this data and given your consent. This activation enables us to customise advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

This use of data cannot be influenced by us as the site operator. You can find Meta's data privacy policy here: https://en-gb.facebook.com/privacy/policy/

Our website uses Google Analytics. This is a service for analyzing access to websites of Google Inc. ("Google") and allows us to improve our website. Data processing for the European Economic Area and for Switzerland is carried out by:Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Cookies enable us to analyze your use of our website. The information collected may include

• IP address
• time of access
• duration of access
• From which website you came to our website
• Interaction on the website
• Demographic characteristics, if the website visitor is logged into their Google Account
• Device categories, browser type, operating system, screen resolution

and are transmitted to a Google server in the USA and stored there. The analysis of your activities on our website is transmitted to us in the form of reports. Google may pass on the information collected to third parties if this is required by law or if third parties process this data on behalf of Google. IP anonymization is carried out by Google by default and cannot be deactivated, so IP addresses are only processed further in abbreviated form in order to exclude any possible direct personal reference to you. You can find more information on the terms of use and data protection of Google Analytics at https://policies.google.com/privacy?hl=en-GB

By processing the data, we can analyze how our website is used, so we can improve it for our users.

The data will be deleted 14 months after your last visit to our website.

You can withdraw your consent to data processing at any time with effect for the future. Please use our consent banner for this purpose. You can also prevent the installation of cookies from Google Analytics yourself by making the appropriate settings in your browser software. Google Analytics can also be deactivated and controlled using browser extensions, e.g. https://policies.google.com/privacy?hl=en-GB

Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus, for example, integrate Google marketing services into our online offer). The Tag Manager serves as a "manager" of the implemented tags. This allows us to centrally manage integrated Google products or other analysis tools on our website. The tags embedded on the website are referred to as sections of code that make it possible to track your activities on our website. By using our website, users download the Google Tag Manager, which automatically results in the user's IP address being forwarded to Google With regard to the processing of personal data, please refer to the information on Google services. Data processing for the European Economic Area and Switzerland is carried out by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

You can access the usage guidelines of the Google Tag Manager here: https://policies.google.com/privacy?hl=en-GB

Google Tag Manger simplifies the management and organization of the analysis tools used for the website. In order to integrate an analysis tool, JavaScript codes must be integrated into the website. By using Google Tag Manger, it is possible for us to manage these embedded codes from one place.

Since data storage is not carried out directly by Google Tag Manager, but the data is forwarded to the tracking tools, it is necessary to check with the individual embedded tracking tools how long the data is stored.

We have integrated the services of Google Ads (formerly Google AdWords) on our website. Google Ads is an internet advertising service. We use Google Ads to gain relevance in the results of Google's search engine. Data processing for the European Economic Area and for Switzerland is carried out by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If the user accesses our website through a Google ad, Google will set a so-called conversion cookie on the user's system. For the explanation of the cookies, please refer to the pass to the cookies. The conversion cookie is used to create and analyze web-use statistics.

The conversion cookie stores the IP address when visiting the website. This data is stored in the USA. It is possible that Google will share this information with third parties.

For further privacy notices of Google refer to: https://policies.google.com/privacy?hl=en-GB

In particular, we use Google Ads to gain relevance in the results of Google's search engine.These advertisements are carried out to reach a greater audience.

30 days after setting the conversion cookie the cookie loses its validity. This means that the user can no longer be identified. Within these 30 days both- us and Google can track which subpages have been accessed.

We place adverts on LinkedIn. We also use the analysis and conversion tracking technology of the LinkedIn platform to check the effectiveness of this advertising. The data processing is carried out by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn places a cookie on your computer from which information is obtained for the display of adverts. The cookie text files contain information about your visits to our website, in particular about the pages you have viewed, in order to be able to make specific product recommendations on subsequent visits to our website or third-party websites. The cookie contains a randomly generated alias. If you visit our website or the LinkedIn website again within a certain period of time, LinkedIn will recognise you through this alias. However, this information cannot be linked to you personally. Neither we nor LinkedIn merge this information with your personal data and do not pass on any personal data to third parties.

The data processing is based on Art. 6 para. 1 s. 1 lit. a) GDPR.

It is in our interest to inform you about our offer and to make it clear and user-friendly for you. This is also the purpose of data processing.

The data will be deleted as soon as it is no longer needed for our recording purposes and no legal, contractual or official regulations prevent deletion.

We place advertising on LinkedIn. We use LinkedIn analytics and conversion tracking technology to test the effectiveness of this advertising on LinkedIn.

The data processing is carried out by: LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn places a cookie on your computer, from which information about the delivery of advertising can be obtained. The cookie's text files contain information about your visits to our website and to the pages you have viewed in order to provide specific product recommendations for subsequent visits to our website or third-party websites. The cookie contains a randomly assigned alias. If you revisit our website or LinkedIn within a certain period, LinkedIn will be able to recognize you through this alias. However, this information cannot be linked to your person. Neither we nor LinkedIn will link this information to any personal information and will not share your personal information with third parties.

It is in our legitimate interest to inform you about relevant our offers in a targeted and user-friendly form. This also represents the purpose of the data processing.

The data will be deleted as soon as it is no longer needed for our recording purposes.

We use Microsoft Teams. Data processing for the European Economic Area and for Switzerland is carried out by Microsoft Ireland Operations Limited, One Microsoft Pace, South Country Business Park, Leopardstown, Dublin 18, Ireland a subsidiary of: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

We have concluded an order processing agreement with Microsoft, which obliges Microsoft to protect our customers' data. Further information on data protection at Microsoft can be found here: https://www.microsoft.com/en-gb/privacy/privacystatement

We use Microsoft Teams as a conferencing and collaboration tool to facilitate internal and external communication in our company. The use of Microsoft Teams helps to optimise our work processes and improves the efficiency and flexibility of collaboration both in the office and when working from home.

As soon as the purpose of the data processing is fulfilled, personal data will be deleted, unless legal or contractual regulations oppose this.

Consent Manager supports us in the implementation of the GDPR and other data protection laws with regard to the use of cookies and the integration of analysis tools on our website. If you give your consent via the cookie banner, the following data will be processed

• Your IP address
• Details of your consent
• URL of the website on which the consent was given
• Date and time of consent
• Date and time of the last page access

The data processing is carried out by: Consent Manager AB, Håltgelvågen 1b, 72348 Västerås, Sweden.

Further information on data processing can be found at: https://www.consentmanager.net/en/privacy